Retail | WAC Lighting

Retail

WAC creates superior lighting solutions to appeal to all patrons of independent retail shops, chains and shopping centers. Our engineering process acknowledges the importance of proper, cool and efficient lighting, whether it be to reflect light upon designer handbags in a boutique, or luxury autos in a showroom.

VENTRIX

RECESSED DOWNLIGHTS

PENDANTS

INVISILED TAPE LIGHT

DISPLAY LIGHTS

CABINET AND TASK

120V TRACK SYSTEM

Lighting is one of the key factors retail store owners must consider as they attempt to entice customers and put them in a comfortable environment. When a customer’s interest is piqued, they are more likely to spend more time in the store — and spend more money, too.
A study carried out by the Royal Institute of Technology in Stockholm assessed the impact of lighting on shopping behavior. By evaluating the way participants looked at retail store merchandise under various lighting conditions, the researchers were able to draw the following conclusions:

White light plays an emotional role in shoppers’ experience: The color of the lighting in retail stores has a dramatic impact on the customer’s emotional states. While warmer colors provide characteristics of intimacy and familiarity, cool white lights make store areas seem more spacious. Warm white light was found to extend the time shoppers spent in any given store, making them feel more comfortable and safe.
Contrast is key: Using a combination of light and dark areas is crucial to grabbing the customer’s attention, increasing shopping duration and boosting sales. Research subjects in this study stated that contrasted store lighting increased their perception and made them feel more comfortable. As a result, researchers concluded that retail store owners could draw the attention of customers to certain products using accurate and accent lighting mixed with moderate ambient lights.
Accent lighting on lower shelves can make a significant impression: Shoppers were naturally more drawn to merchandise that was eye-level in the study’s retail store outlets. However, the study found that when retailers incorporated accent lighting on lower shelves, customers’ eyes were drawn there as well. For stores looking to maximize sales and create a more dramatic effect, combining accent lights with shelf backlighting can improve the attractiveness of merchandise on all shelves and other spaces.

As much as it enhances mood, LED lights can amplify the aesthetic appeal of your retail space. WAC offers the following environmentally-friendly LED light fixtures specifically designed for retail stores.

Recessed Lighting

Many retailers want the display of products and floor layouts to remain versatile, so they opt for adjustable recessed lighting solutions. By varying brightness levels with LED recessed lighting, you can emphasize certain products and your most attractive displays.

Choose from WAC’s Recessed, Multiple Recessed, Linear Recessed and Downlight Collections.

Track and Rail Lighting

Track and rail lighting systems provide your retail store with an added dose of decorative style and tailored illumination. WAC offers an array of different track lighting styles and accessories for retail stores, including:

Track heads
Track systems
Rail systems
Monopoints
Track pendants
Track accessories
Complete kits

As opposed to track lighting, monorail lighting is its own low-voltage system dictated by the transformer used. Our rail lighting systems catalog consists of Heads, Pendants, Rails and Rail Accessories.

Ceiling Lighting

Ceiling lighting helps the customer better examine, inspect and evaluate your merchandise. WAC specializes in ceiling lighting for retail stores, offering:

Mini pendants
Indoor pendants
Indoor/outdoor pendants
Chandeliers
Linear pendants
Multiple pendants
Indoor flush mounts
Indoor/outdoor flush mounts
Semi-flush mounts
Cove
Track
Recessed
Monopoints

Outdoor Lighting

When people think of LED lighting for retail stores, they usually picture elegant displays illuminating merchandise displays or shelves. However, outdoor lighting plays many significant roles in a retail store setting, including improving safety, security and boosting sales.

WAC’s landscape lighting catalog includes:

Wall
Outdoor ceiling
Step + Wall lights
Outdoor LED tape lights
Indicator lights
Landscape
Bollards

When it comes to choosing architectural store light designs that will entice your customers and encourage them to linger, your options are seemingly endless. However, there are a few tried-and-true ways to incorporate LED lights into your interior. The right lighting can change how customers perceive their environment, leading to longer shopping durations and more purchases.

The main types of lighting used in retail stores are:

Ambient lighting: When you include ambient lighting in your store, you ensure customers have sufficient general lighting to feel comfortable. Shoppers tend to prefer moderate brightness and warm white light in stores and brighter lighting within shop windows.
Accent lighting: Accent lighting is a technique used to draw a shopper’s eye to certain areas or displays — jewelry within cases, a shelving display or pieces of artwork. Varying lighting is also a technique that many retailers use to appeal to shoppers, such as altering light colors according to the time of day or when promoting a new product.
Task lighting: Task lighting is used in retail stores where more light is required to perform specific tasks. Checkout areas and changing rooms are prime areas for task lighting.
Decorative lighting: This type of retail store lighting is primarily used to enhance the aesthetic appeal of the store and its merchandise.

Lighting accounts for a considerable portion of retail store energy and expense, and many store owners benefit from increasing the use of sustainable, eco-friendly lights. LED lighting generates lower heat loads, thanks to far cooler operating temperatures, thus saving retailers significantly in energy costs.

There is no need to shut off LED lights outside of operating hours because LED retail store lighting systems are auto-scheduled to ensure lights are only on when needed using upgraded sensors and control systems.

LEDs are made of recyclable materials that can be repurposed, reused or recycled. LED lighting solutions also last longer than other forms of lighting, usually with lifespans of 15 to 20 years depending on usage. Although the initial investment in eco-friendly lights is more than with traditional lighting, the return on investment is more in terms of daily cost savings.

WAC is your LED retail lighting manufacturer for long-lasting, affordable LED light solutions. As a design-and-build upscale retail store lighting supplier, we strive to build long-term relationships with architects, distributors and lighting experts by offering innovative solutions to their lighting needs.
Other reasons to choose WAC for your retail store LED lights are:

We stand behind our modern, maintenance-free light fixtures with a 5-year warranty.
We help you create a customized shopping environment by bringing your vision to life with LED lights that last.
WAC offers fast turnaround times and customizable options for all your retail store lighting needs.
Our team consists of dedicated, knowledgeable individuals who strive to make design conceptualization, fixture assembly and installation easy.
We emphasize IoT (Internet of Things) technology and trendy LED products to ensure your lighting is modern, safe and will last for decades.
As a zero-landfill company, WAC provides reliable, flexible and inclusive lighting for all. We work to minimize our carbon footprint with longer life cycle light fixtures for retail stores and other human-centric lighting styles.

Retail

WAC Lighting Fixtures for Retail Applications